Taking inspiration from classic art deco cinema aesthetics Superwire designed and built an elegant, mobile ready website for this expanding arthouse cinema forming part of the Soho House group. The solution includes fully editable film programme, weekly online newsletter and integrates with a third party online ticketing engine. Visitors can explore programme listings visually, by film or by date and there is also a Search By Seat function to allow cinema fanatics to see what’s available for their favourite spot. The site receives in excess of 100,000 hits per month.
The emphasis throughout the cinema itself is on classic elegance and quality, and the website needed to reflect and compliment this aspect of the brand aesthetic. Background photography was used prominently to pull through key features of the interior design into the online experience.